Social Media & Copy Expert

Company Description

We are a digital marketing agency specializing in Sports Betting & iGaming Marketing. With 7+ years of experience in the iGaming Industry, we provide tailored B2B & B2C solutions and marketing strategies aimed at engaging and connecting sports fans with their favorite betting brands. Our expertise comes from a combination of top agency and client-side businesses in the betting industry.

As a start-up, we are looking for individuals who are driven, ambitious, and eager to grow alongside us. If you are someone who is passionate about achieving success, thrives on challenges, and is committed to personal and professional development, then you might just be the perfect fit for our team. But if you’re lazy or uninterested in growth, this isn’t the place for you. We are a team that thrives on hard work, collaboration, and achieving great results together.

Job Description

We’re looking for a passionate and creative Social Media & Copy Expert to join our team! You’ll manage the entire process of social media content creation—from idea generation through planning and execution. If you’re a sports enthusiast (especially football), love crafting engaging content, and have a knack for social media trends, this role is for you. In addition to managing social media channels in the sports betting and casino industry (including Facebook, Instagram, TikTok, Telegram, and Twitter), you’ll also create impactful copy for other marketing channels, such as CRM campaigns, email newsletters, and promotional materials.

Key Responsibilities

Develop and execute cohesive social media strategies with performance-driven KPIs.
Create engaging and compelling copy for social media posts, reels, CRM campaigns, email marketing, and other communication channels.
Manage social media communities by responding to comments and fostering audience engagement.
Plan, produce, and publish content across multiple social media platforms (Facebook, Instagram, TikTok, Telegram, Twitter).
Craft personalized and impactful messaging for CRM campaigns, ensuring consistency with the brand voice.
Monitor trends and generate creative ideas to drive audience engagement and brand awareness.
Use social media analytics tools to track, report, and optimize performance.
Collaborate with the team to brainstorm and align content and copywriting with brand objectives.

Requirements

Proven Social Media Marketing and Content Creation skills, including creating engaging reels and interactive campaigns.
Excellent copywriting skills for social media and other channels, such as CRM and email marketing.
Strong written and verbal communication skills in Bulgarian and English.
Ability to independently manage the end-to-end content and copywriting process: idea generation, planning, execution, and performance tracking.
Understanding of audience engagement tactics and how to foster strong community management.
Knowledge of social media analytics and reporting tools.
A passion for sports, particularly football, is essential.
Experience in the betting or gaming industry is a significant advantage.
Organised, proactive, and capable of working remotely without supervision.

Benefits

Competitive salary based on experience
Remote work from anywhere with flexible hours opportunity
In addition to the standard 20 days holiday, you get an Extra day off for your Birthday
Paid training and conference travel in Europe where applicable
Work with a highly motivated team with a powerful desire to win every single time
Work in a team where your opinion and input matter - no matter how junior or new you are