Mid/Senior PPC Specialist

Company Description

Rise The Bet is a digital marketing agency specializing in Sports Betting & iGaming Marketing. With 7+ years of experience in the iGaming Industry, we provide tailored B2B & B2C solutions and marketing strategies aimed at engaging and connecting sports fans with their favorite betting brands. Our expertise comes from a combination of top agency and client-side businesses in the betting industry.

As a start-up, we are looking for individuals who are driven, ambitious, and eager to grow alongside us. If you are someone who is passionate about achieving success, thrives on challenges, and is committed to personal and professional development, then you might just be the perfect fit for our team. But if you’re lazy or uninterested in growth, this isn’t the place for you. We are a team that thrives on hard work, collaboration, and achieving great results together. 🚀

Role Description

Our agency is looking for a Senior PPC Expert to help grow our client’s business across multiple markets including Europe, Africa and Latam.

The ideal person for this role has a proven PPC track record and knows how to stay ahead of industry trends both B2B & B2C.

He/she will lead the planning, implementation, optimization, and reporting of performance ads (META, LinkedIn, MS Ads & Google Ads) to help drive traffic, and leads as well as maximize ROI across Paid Social & Search channels.

Key Responsibilities

Develop Digital Campaigns for different objectives (awareness, acquisition, lead generation, etc.) – including Google Ads, Meta Ads, LinkedIn Ads, MS Ads, Programmatic, Local Digital Media, Google Tag Manager, Search Console, etc.
End-to-end management of performance marketing activity across Paid Social & Search channels, with a key focus on driving the growth of these channels through clearly defined KPIs.
Create and set up ad accounts – excellent understanding of Gtag, GTM, Pixel, and Search Console implementation, alongside preparing technical requirements for clients.
Implement and manage tracking solutions, ensuring accurate data collection using tools like Google Tag Manager, Gtag, and Pixels, and maintaining high-quality tracking for conversion goals and events.
Tracking performance, providing detailed analysis, and making data-driven recommendations to improve ad performance and maximize ROAS.
Conduct research and analysis for site products and categories, as well as competitive performance.
Manage and optimize budgets of various scales across paid advertising channels.
Мanage performance marketing reporting to ensure regular, actionable insights.
Regularly monitor the competition through all digital media channels and develop comprehensive competitive analysis.
Manage all financial aspects of media plans and provide post-buy reporting.

Requirements

3+ years of relevant experience in a Multi-channel online advertising environment with a focus on Performance Advertising and Data-Driven Strategies
Proven PPC Experience in iGaming is a strong benefit
PPC experience with Google Ads, Meta Ads, LinkedIn Ads, MS Ads and other relevant tools
Exceptional communication and presentation skills
Experience with Excel and PowerPoint
Strong organizational skills and analytical thinking
Fluent in English and Bulgarian

Benefits

Competitive salary based on experience
Fully remote work from anywhere with flexible hours opportunity
In addition to the standard 20 days holiday, you get an Extra day off for your Birthday
Paid training and conference travel in Europe where applicable
Work with a highly motivated team with a powerful desire to win every single time
Work in a team where your opinion and input matter - no matter how junior or new you are