Marketing Automation & Branding Manager
Established in 2023, Bullionz was created in an effort to provide worldwide users with an easy-to-use ability to trade gold. Since its conception, Bullionz has since grown to be a respected leader in its field by establishing global partnerships with various payment service providers, shipping services, auditors, vaulting establishments, governmental bodies, and blockchain providers. Along with its extensive team of experts in the fields of sales, marketing, and compliance, Bullionz–based in Sofia, Bulgaria; has created a comprehensive business model focused on providing top notch gold-based trading solutions for all.
Job Overview:
This dual-role position is designed for a strategic and creative professional with a strong background in UX/UI, marketing automation, and branding. The ideal candidate will lead and coordinate branding strategies, website characterizations, marketing materials, and email marketing campaigns
Key Responsibilities
Automation & Marketing:
• Develop and manage marketing automation strategies, including email marketing, CRM automation, and customer engagement workflows.
• Optimize and implement marketing automation tools (e.g., HubSpot, Marketo, Salesforce, ActiveCampaign, Mailchimp).
• Monitor and analyze email campaign performance, A/B testing, and customer engagement metrics.
• Collaborate with the marketing and tech teams to enhance customer journeys and drive retention through automation.
Branding & UX/UI Management:
• Define and execute branding strategies across multiple fintech projects (crypto, banking, payments).
• Manage the UX/UI design process, ensuring user-friendly website and product characterizations.
• Oversee the development of visual identities, brand guidelines, and creative assets.
• Work closely with product teams to ensure branding and user experience consistency across digital platforms.
• Conduct market research and competitor analysis to enhance brand positioning.
Team & Project Management:
• Lead and coordinate designers, developers, and content creators in the execution of branding and automation projects.
• Define project timelines, deliverables, and workflow structures for marketing and design initiatives.
• Ensure all digital assets align with fintech industry trends, compliance, and innovation.
• Communicate with internal stakeholders to align marketing and branding efforts with business objectives.
Requirements
• 2 years of minimum experience in automation marketing, branding, or UX/UI management.
• knowledge of marketing automation tools.
• Experience in UX/UI design principles, website characterizations, and wireframing tools (Figma, Adobe XD, Sketch).
• Proficiency in project management tools (Monday.com, Slack, CRM, Jira, other).
• Deep understanding of brand strategy, digital marketing, and design coordination.
• Strong analytical skills and experience in performance tracking, A/B testing, and optimization.
• Excellent communication and leadership skills to manage cross-functional teams.
• Experience in payments, banking, or crypto industries is highly preferred.
Preferred Qualifications
• Hands-on experience in growth hacking, SEO, and paid media.
• Background in front-end development, HTML/CSS knowledge is a plus.
• Certification in UX/UI design or marketing automation tools is an advantage.
What we offer:
• Competitive base salary.
• Full time position – from 09:00 to 18:00 /Monday to Friday/.
• Comfortable office location – 8 minutes’ walk from the subway next to Business Park.
• Social benefits: Multisport card, additional health insurance, birthday vouchers.
• A fast-paced, innovative work environment with cutting-edge projects in payments, banking, crypto that encourages professional growth.
• Growth opportunities for development to a higher position in the company.
• Travel opportunities to attend global trade shows and industry events.
• Free coffee, fruits, soft drinks, company lunch /Thursdays/.
• Paid Vacations, Holidays & Team buildings.
Candidates’ applications with more than 4 years’ work experience in automation and branding in the fintech sector, as well as recommendations will be considered with higher priority!
